Training
Retail Training Programs
Develop Exceptional Sales Skills and Customer Service Excellence
At International Restaurant & Hospitality Consulting Group (IRHC Group), we know that the foundation of retail success lies in well-trained, confident, and empowered sales associates. Using our extensive library of effective training templates, we help retailers create customized training programs that improve selling skills, enhance customer experiences, and drive measurable results. Customization can range from tailoring written exercises to reflect your products and customers to shooting video examples in your own stores.
Core Selling Skills
Our training focuses on real, practical skills that impact daily sales performance. Key areas include:
- Asking for input to define customer needs
- Selling benefits instead of just features
- Reinforcing customer decisions to validate choices
- Listening to build rapport and clarity
- Closing on key decisions throughout the sale
- Making suggestions that add value to a purchase
Real behavior change occurs when associates apply these skills in real-world situations. Our consultants work with you to identify the hot-button scenarios your stores face daily and create modules showing how to apply core selling skills for optimal results.
Customized Situational Modules
We develop retail-specific scenarios that mirror the challenges your team encounters. Examples include:
- Converting the “Just-Looking” Customer
- Selling to Multiple Customers at Once
- Fitting Room Selling
- Providing Service During High-Traffic Times
- Turning Returns into Exchanges
- Selling by Phone
- Handling Customer Dissatisfaction
Additionally, product-specific modules help associates gain confidence and provide exceptional guidance to customers. This includes knowledge about:
- How products relate to individual customer needs
- Product features and benefits
- Style, fit, and sizing considerations
Delivery and Accessibility
Our customizable training materials can be loaded onto your LMS for ease of access, tracking, and reporting. Self-study, print-based materials are also available to support in-store learning and reinforcement. With IRHC Group’s retail training programs, your associates gain the skills, confidence, and tools they need to increase sales, enhance the customer experience, and create loyal shoppers.
