Smaller Portions, Smaller Prices
Industry Information | 10.24.2011
The 2010 predictions for the Hottest Trends for Restaurants in 2011 had some really interesting and innovative ideas. 1 of the predictions, smaller portions for a smaller price, seems to have universal appeal to consumers. Most people would like to enjoy a meal at a restaurant without breaking the bank or their belt. This affords them the opportunity to not only watch the amount they eat, but to leave with a little more in their wallet. Restaurant owners see this “special” as a viable option as they are counting on guests spending more money either by purchasing an alcoholic beverage, appetizer or dessert to replace the higher priced, larger portioned entrée. Have you offered this option to your guests and if so, was it successful in driving more traffic to your restaurant? Did you see an increase or decrease in appetizer, dessert or alcoholic beverage purchases?