Industry Information

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As Restaurant owners and managers, we hear all the time about the importance of social media, but how does social media affect your business?   Most of our customers are internet savvy, so the best way to reach them is where they already are.  We will briefly run down a few social media channels and how you can best represent your brand.     Facebook It is important for your business […]

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Orlando — A report released Monday by the National Retail Federation said that retail industry sales growth for 2012 is forecasted at 3.4%, a pace slower than 2011’s 4.7% growth. Though retailers ended last year on a strong note with holiday sales rising 3.9% over 2010, the bad news was that the traffic count was down 3.1%. “It is mission critical to get more people in stores, raising prices is […]

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A few full service casual restaurants are trying to come up with “gimmicks” to create a sense that you are receiving good service. For example, Chili’s, a popular chain restaurant now has 2 servers per table. Is this is supposed to mirror fine dining establishments where you have a front and back waiter? Instead of trying to be more than what they are, they should follow the basic rules to […]

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As a follow up to our recent blog post – Restaurant Guest Surveys – the New Trend? – we contacted both Outback Steakhouse and Chili’s Bar & Grill’s corporate office to see exactly what is done with the information received. In addition, we asked if a guest had a bad experience and you learned about it from the survey, was the customer contacted? Outback Steakhouse promptly replied to us. Here […]

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Have you recently dined out at a full service restaurant and given a survey code to go online and give your feedback? Restaurant chains such as Chili’s, Outback Steakhouse, Buffalo Wild Wings, to name a few, ask you to complete a survey for a free bloomin’ onion (Outback) a free order of 6 wings (Buffalo Wild Wings) or a chance to win $1000.00 (Chili’s). What are these restaurants doing with […]

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More and more often I see restaurants offering menus where 2 can eat for the price of 1, free appetizer or dessert coupons on slower nights of the week, as well as the ever popular, “kids eat free” with purchase of an adult entrée. What is more important, quality or quantity? I think the consumer has answered that, which is one of the reasons many restaurants are in this predicament. […]

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The 2010 predictions for the Hottest Trends for Restaurants in 2011 had some really interesting and innovative ideas. 1 of the predictions, smaller portions for a smaller price, seems to have universal appeal to consumers. Most people would like to enjoy a meal at a restaurant without breaking the bank or their belt. This affords them the opportunity to not only watch the amount they eat, but to leave with […]

Proper Menu Development must include RRM to maximize profits. What is Restaurant Revenue Management? Revenue management is the application of information systems and pricing strategies to allocate the right capacity to the right customer at the right place at the right time. The determination of “right” entails achieving both the most contribution possible for the restaurant while also delivering the greatest value or utility to the customer. The application of […]

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Winter Park Restaurant

Here is a very interesting article written by Rona Gindin of Winter Park Magazine. Rona interviewed Ken Hoffman of IRHC Group, asking his expertise as to why Winter Park’s once vibrant downtown area, was no longer a guaranteed success for restaurants. After more than a quarter-century of running Café de France on the southern end of Park Avenue, Dominique and German Gutierrez did something they would have pooh-poohed even a […]

Categories: Industry Information