Newsroom

As a follow up to our recent blog post – Restaurant Guest Surveys – the New Trend? – we contacted both Outback Steakhouse and Chili’s Bar & Grill’s corporate office to see exactly what is done with the information received. In addition, we asked if a guest had a bad experience and you learned about […]

Have you recently dined out at a full service restaurant and given a survey code to go online and give your feedback? Restaurant chains such as Chili’s, Outback Steakhouse, Buffalo Wild Wings, to name a few, ask you to complete a survey for a free bloomin’ onion (Outback) a free order of 6 wings (Buffalo […]

More and more often I see restaurants offering menus where 2 can eat for the price of 1, free appetizer or dessert coupons on slower nights of the week, as well as the ever popular, “kids eat free” with purchase of an adult entrée. What is more important, quality or quantity? I think the consumer […]

The 2010 predictions for the Hottest Trends for Restaurants in 2011 had some really interesting and innovative ideas. 1 of the predictions, smaller portions for a smaller price, seems to have universal appeal to consumers. Most people would like to enjoy a meal at a restaurant without breaking the bank or their belt. This affords […]

Proper Menu Development must include RRM to maximize profits. What is Restaurant Revenue Management? Revenue management is the application of information systems and pricing strategies to allocate the right capacity to the right customer at the right place at the right time. The determination of “right” entails achieving both the most contribution possible for the […]